From fiber-forward snacks to beef tallow chips, Expo West 2026 offered a glimpse at where food is headed next. We break down the trends that caught our attention.

Pitching isn’t just about sharing ideas, it’s about selling a vision. Know your audience, keep it clear, connect emotionally and end with impact. Be human, be passionate and above all—make it memorable. Our Executive Creative Director, Kate Holgate, weighs in on how to sell your next best idea.

‘Tis the season of thoughtful gifting! Our Noble West gift guide celebrates local finds, aesthetic pantry staples, joyful rituals, and a little produce magic (because of course). Steal our ideas, wrap them in a tea towel—because it’s pretty AND sustainable—then call it a win.

In a market defined by caution and convention, Idaho Falls Community Hospital needed to disrupt the feel-good sameness of hospital marketing. Their new campaign spotlights the courage and instincts of emergency care teams. Creative Director Matthew Grier walks through how it all came together.

At Noble West, we pressed pause with our team in Paso Robles. The ROI wasn’t in spreadsheets or slides — it was in trust, laughter, connection and belonging.

Sarah Tjoa, Managing Director at Noble West, unpacks how AI-powered search is reshaping the way food and ag brands get discovered. She explores why traditional search strategies are no longer enough, and offers practical advice for building content that earns trust - both with buyers and the algorithms shaping their decisions.

Sarah Tjoa, Managing Director at Noble West, explores the essential role of open dialogue and curiosity in leadership. She shares her personal journey of questioning, challenging ideas, and fostering a collaborative environment where differing perspectives are celebrated.

What does the sun-drenched satire of The White Lotus have to do with modern marketing? More than you’d think. From its masterful use of tension to the viral cultural footprint it leaves in the sand, the show offers clever lessons in how to craft a brand that captivates and keeps people coming back.

From fungi-fueled wellness to protein-packed everything, this year’s Natural Foods Expo West showcased buzzy trends shaping the way we eat. We scoped out the brands making waves, from Middle Eastern flavors stepping into the spotlight to celebrities using their platforms to craft something new.

Agency life is fast, dynamic and not for the faint of heart but for those who love creativity, collaboration and constant learning, there’s nothing better. In Why I Love Agency Life, our ECD, Kate Holgate, shares the five reasons this industry has been the best decision of her career.

Step into 2025 with a clear vision for your social media strategy. From creative risks that stop the scroll to strategies that build lasting relationships, discover what’s next for social— and how to make it work for you.

Tis the season for gifting and we’re unwrapping our "Farm to Festive" Guide. A collection of thoughtful, food-inspired gifts that celebrate the delicious, the delightful and the downright whimsical. From artisanal marmalades to snack-worthy almonds, this guide has something for everyone on your list.

Trade shows can feel like quite the expedition and without the right preparation, you might find yourself lost in the crowd or stuck in survival mode. But fear not! Noble West is here to guide you through the wilds of the show floor with your ultimate Booth Camp Survival Guide.

As champions of creativity and big ideas, we are thrilled to announce an addition to our powerhouse of leadership. Kate Holgate has joined Noble West as our Executive Creative Director!

This holiday season, we reflect with gratitude on the resilience, innovation and dedication that define our team and partnerships at Noble West, honoring our commitment to sustainable food systems and community impact.

The Farmhand Foundation made its debut at Farm Aid 2024, introducing its mission to support farmers in transitioning to organic practices and healing the soil. This launch highlighted the foundation's commitment to sustainable farming and marked an important step toward reshaping agriculture's future.

Sarah Tjoa, Managing Director at Noble West, explores the essential role of open dialogue and curiosity in leadership. She shares her personal journey of questioning, challenging ideas, and fostering a collaborative environment where differing perspectives are celebrated.

Having joined in 2020, and progressing through Group Account Director and VP, Client Services and Strategy roles, the newly created role will see her supercharging the agency’s growth, curating forward-thinking marketing strategies and continuing to deliver business-defining results for clients.

Westies Triumph!🎉 We are thrilled to announce that Noble West has made the 2024 Inc. Power Partner list, recognizing top B2B organizations worldwide. Our team is honored to be among so many incredible companies for the second year in a row.

Regenerative Agriculture: From My Backyard to Big Farms

Learn about the basics of what makes regenerative agriculture a force for good and get a look into Senior Art Director Colm Conn’s journey to growing his own utopia.

In the food, fiber and agriculture industry, the presence of certifications and sustainability reports is only growing. Transparency about processes and practices is what sets companies apart from one another—especially in a landscape characterized by ever-changing expectations.

Farmers’ Rice Cooperative (FRC)—the leading grower-owned rice marketing co-op in California—partnered with our team to explore two opportunities

What kind of self-respecting brand strategist would I be if I didn’t want to throw a few of my own thoughts on the things that will move us, change us and make us better into the ether?

Every new year, I pick a word, a mantra, or an intentional purpose for that upcoming year. I share it with my team and use it to unite them toward a common goal quarter after quarter.

As we bid farewell to 2023, we find ourselves reflecting on a tapestry of memories, shared moments and collective triumphs. Our team opines on the core moments that made this year one of the best yet.

The Day of the Horse, observed annually on the second Saturday of December, is a celebration of the historical and ongoing contributions of horses in the United States.

In a world being suffocated by sameness and more monopolies coming to fruition, the call for changemakers has never been more urgent. Our agency, built to disrupt, is a testament to the power of a changemaker mentality.

What makes a good or bad client? We’ve got the answers but Noble West’s ethos to building a great client relationship may surprise you.

Sustainability initiatives are the new normal. In the age of “greenwashing” and “environmentally friendly” labels, consumers can’t escape companies’ messaging that demonstrates support for a sustainable future.

Creative work may be more valuable than ever, but it’s also more misunderstood. At Noble West, we let the pursuit of connection drive our creative process— and AI can’t get that job done.

While the last year has been filled with all sorts of incredible triumphs, this one feels a little different: Noble West is officially a women-owned business, certified by The Women’s Business Enterprise National Council (WBENC).

When we launched Noble West earlier this year, we did so not just to change our look and feel—but also to be representative of the ways that we cultivated an agency built to meet the ever-evolving communications challenges in agriculture and food.

Westies win big! 🎉 We are thrilled to announce that Noble West has made the 2023 Inc. Power Partner list, recognizing top B2B organizations worldwide. Our team is honored to be among the 389 companies named.

Farmers are the backbone of our food system. Today, we celebrate the families, friends and neighbors whose livelihoods feed the public.

In a new, four-part series, we’ll be exploring sustainability’s evolution in the food and agriculture sector. Come along as we cover everything from conservation and connection to preservation and best practices.

In a year full of bold strides, Noble West has stepped onto the global stage. With immense pride, I get to share that Noble West has been accepted into the worldwide marketing association, Worldwide Partners, generally referred to as WPI.

Global consumers, increasingly valuing environmental stewardship, seek organizations proving objective impact. Some businesses falsely claim eco-friendliness, a tactic called greenwashing.

Inc. magazine today revealed that Noble West is No. 3,050 on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies.

Welcome, westies. It’s an incredible honor to have you along on this evolutionary journey with us.

Over the next couple of months, we’re going to share quite a bit about the How of our rebrand, but for now, I want to humbly and vulnerably start by sharing my Why.

Today, AC&C Marketing will officially be rebranding as Noble West. The female-founded and women-led, specialty agency will continue to disrupt agricultural marketing with a deepened commitment to authentic, soil-born storytelling.

Now that we’re into our second week of the new year, the year of the rabbit on the Chinese calendar and the year of Pantone’s magenta, I’m feeling all of the green lights at AC&C Marketing.

Not usually one for politics and certainly not contentious politics, as the California water crisis worsens, I do have thoughts to share.

2022 was another great year for AC&C at the Agricultural Relations Council’s “Golden ARC Award Contest.” Our four wins were made even more incredible with our founder, Ali Cox, being able to accept them in person at the awards presentation in Milwaukee, Wisconsin.

The data supporting video as a marketing tactic mounts each year. Head of Instagram, Adam Mosseri shared in the last year that video is “driving an immense amount of growth online for all major platforms.”

Minturn Nut Company is one of California’s largest independent almond processors. They began as nine growers looking for a better way to conduct business and have long been recognized for their commitment to their growers.

Operations can be likened to the paddling legs of a duck while it glides seamlessly along the water – undetected on the surface, but going at full speed just out of view, and essential to launching the business-as-duck forward.

An emerging food sector that is unabashedly telling their story is indoor vertical farming. Indoor farmers are popping up all over the country with satisfying stories about their agronomy, water, robotics, and taste-testing practices.

Though we come to our work from different time zones and diverse backgrounds, clients can trust that the whole team is all-in on being audacious, never settling, doing the right thing and putting people first.

When client work is clipping along well and our team is feeling busy but not burdened, AC&C founder and CEO Ali Cox will tell you that project management is responsible.